Wednesday, September 11, 2013
The Psychology Book: Post #6--Social Psychology
Social Psychology (Being in a World of Others): Social psychology developed in the 1930s and reflected on how people affect groups and vice versa. American Kurt Lewin is considered the father of social psychology. Lewin studied small groups and group dynamics. Today, social psychology dominates business and social organizations. Some key social theories: Lewin—You cannot understand a system until you try to change it; Asch’s theory of social conformity; Milgram’s work on conformity and authority, and more.