HRB Innovation: Post #1--Catalysts

The Innovation Catalysts by Robert Martin (originally published in June 2011). Intuit, the well-known software development company, saw its Net Promoter (would you refer the company to someone else) Scores falling. Scott Cook, founder and CEO, developed a team of 9 innovation catalyst coaches to help run experiments and learn from clients: “painstorming”—finding customer pain points; “sol-jam”— generating solutions; and “code-jam”— generating fast code to create fast prototypes for customers . The theory was to delight (Design for Delight) not just satisfy customers. Cook wanted to build design thinking into the company’s DNA. Innovation Catalysts were to spend 25% of their time on big payoff projects for Intuit.