Experiment and LEARN. “Doing nothing is the riskiest choice…,” Bull tells us. Stella comes up with a great new idea to help save the farm. But the idea is only the beginning for any innovation. It’s a hypothesis. Then comes much more, starting first with experimentation. A hypothesis is just your assumption(s) about how you expect the business to succeed and prosper. Sometimes you’re right, other times you’re wrong. Growth comes through experimenting, succeeding some, and failing some. “Learning first, profits second!”(Einstein, the bespectacled rooster). So, put learning first and watch profits grow.