Innovation Myths: Post #2--Innovation Mehtod

The Innovation Method: The myth is that there’s some sort of playbook for innovation. And because fantasy, not reality, sells, we often make up eureka-type stories to explain the arduous task of evolving innovations. We all want to find the magical moment—the place and time a big idea started. That’s why people read biographies of guys like Steve Jobs. They hope to find the magic or secret to the next big thing. But that’s not how it happens. Innovators are humans, warts and all. Romanticizing them takes you down a rabbit hole. Innovation is more of a personal odyssey.