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Wednesday, September 28, 2011

Good Strategy-Bad Strategy: Post #2: Unexpected

Good Strategy is Unexpected: “A good strategy has coherence, coordinating actions, policies, and resources so as to accomplish an important end.” Rumelt explains how companies like Apple did the unexpected by developing a coherent strategy to cut complexity back to compete better in the future. Thus, Steve Jobs unexpectedly cut developers, designers, and distributors. U.S. Army General Petraeus unexpectedly moved his strategy toward protecting citizens in Iraq rather than attacking Hussein’s troops. Being deft and unpredictable in the moment and being analytical, great leaders put the right emphasis on the right problem and succeed.

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