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Friday, September 16, 2011

Crossing the Divide #4--Social Psychology & Intergroup Leadership

On the Social Psychology of Intergroup Leadership: The Importance of Social Identity and Self-Categorization Processes by Michael Platow, et al. Great leadership is rooted in the ability to employ social influence, not just with in-group members but also with intergroup membership as well. A shared sense of social identity must exist for intergroups to flourish and for leaders to lead. The equation is stark and simple: No followers = no leadership. Put another way, a leader moving forward without followers is just out for a walk! There must be a strong sense of “us” between leader and all the followers for social identity and resulting success to happen. Thus, intergroup leaders are influencers, persuaders if you will, who help groups develop meaning and purpose—the whole of which is greater than the parts—any subgroup.

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