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Friday, July 22, 2011

Made to Stick: Post #8--An Example

One Sticky Example: The authors add the simple story of Jared—the young man who lost a ton of weight on the Subway Diet. It follows the S-U-C-C-E-S-s pattern: Simple: Jared eats Subway sandwiches every day to lose weight; Unexpected: Jared loses weight on a fast food diet; Concrete: He holds up his huge old pants; Credible: he’s a real guy—not an actor; Emotional: We have a soft spot in our heart for Jared’s overcoming his weight issue; Story: A good guy overcomes adversity and wins…a classic story.

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