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Wednesday, July 20, 2011

Made to Stick: Post #7--Stories

Stories: Ever since most of us were kids, some adult saying, “I want to tell you a story,” has always quieted down the kids. Something about hearing a story that captivates all of us. And when it comes to ideas sticking, stories work better than facts or “data points.” We also know that mentally rehearsing something like imagining ourselves completing a dive or giving a speech gives us 67% benefit of actually practicing the technique. Stories are just like a flight simulator. We often tell ourselves stories, both good and bad, and thus, succeed or fail often based on how sticky those stories we tell ourselves are.

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