Thursday, February 10, 2011
Switch: # 10--Shape the Path and Rally the Herd
Shape the Path and Rally the Herd: Consensus or peer pressure has been around since the dawn of time. We all take cues from people around us—especially when things are unfamiliar. The authors note some very interesting studies to prove their point (see page 226 for the smoke incident). This peer pressure can be, like most things, both a positive and a negative. One way to use it for good is to compare sales levels of peers, show people where their friends are regarding commitment to a particular project. When people begin to question their “identity” regarding how they compare to their peers, watch how they change.