How to measure the benefits: The author starts off by telling us that we place too much value on things we can measure and too little on things we can’t. Then she spends a lot of time showing charts about how much money social media can save your organization. But the best example she gives is that she spent $35 for survey monkey to gather data on and market her book and got 6,000 potential book buyers who responded. ANY publisher would die for such a list, especially at $35!
Monday, February 21, 2011
Open Leadership: Post #5 - Measuring
How to measure the benefits: The author starts off by telling us that we place too much value on things we can measure and too little on things we can’t. Then she spends a lot of time showing charts about how much money social media can save your organization. But the best example she gives is that she spent $35 for survey monkey to gather data on and market her book and got 6,000 potential book buyers who responded. ANY publisher would die for such a list, especially at $35!
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