Leading Change: Post #5--Communicate for Buy-in

Step Four: 
Communicating the Vision for Buy-in ~ Ensure that as many people as possible “get” the vision. To do that, leaders have to over-communicate and make the communication vivid, compelling, and sticky. The vision should be simple (jargon-less), vivid (use metaphors and stories), repeatable (spread the news to everyone) and two way (create dialogs, not monologs about the change).