Steve's Top TED Picks--#1--Simon Senik

Steve’s Top Ten TEDs for Leaders
To say I am a fan of TED Talks would be a huge understatement. I believe that any company could pull a number of these together to form the curriculum of a robust leadership development program.  So, here are my Top Ten TEDs:

#1 Simon Senik: How leaders inspire action. Senik talks about the “golden circle” of the brain that at its center is emotional (limbic system). We feel first and think second. Companies that want people to buy their products must first talk about why they do what they do (emotions), then how they do it, then what they do. Apple executives and other leaders have figured this out.
CLICK HERE http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action