Innovatioin Myths: Post #7--Finding Ideas

Finding Ideas It’s hard to find great new ideas because they’re not born fully formed. Rather they come as half-baked, unattractive starts and stops. What’s more, schools reward compliance, not off-the-trail exploration. Creation is a sloppy process. Often, 70% of innovators get their best ideas when exploring areas where they’re not the experts. Indeed, their new perspectives changed how they saw problems.