Little Brest: Innovators--Post #9

Innovators and Early Adopters: Whether it’s Chris Rock testing his comedy in front of small but avid comedy club goers or John Legend testing his music with the brilliant Kanye West, smart developers use innovators and early adopters to test and refine their creations. Thus, they learn a lot from a few. Note in Everett Roger’s research (p. 132) that innovators (only 2.5% of the population) pick things up first, then early adopters (13.5%), early majority (34%), late majority (34%) and finally, laggards (16%).