The Leadership Challenge/ Kouzes and Posner

The classic book, The Leadership Challenge (1997), by Jame Kouzes and Barry Posner reflects the their research of over 60,000 people on four continents (America, Asia, Europe, and Australia). K and P asked people to select ideal qualities that they "most look for and admire in a leader, someone whose direction they would willingly follow."

Drum roll...and the results are as follows:

• Honest
• Forward-looking
• Inspiring
• Competent

These are not shocking, rather consistent with all the literature in leadership.
So why is it so damned hard to find these folks?