Overview: This is a book about the journey of creativity as seen through the eyes of a man who created an entire industry—animated films. Ed Catmull, co-founder of Pixar and president of Pixar and Disney Animation, has written a book to guide other companies that need to innovate in an uncertain environment—like today. Readers get a mini-autobiography starting with Catmull’s childhood dream of one day being a Disney animator to his assent to president of animation. We also get a world-class explanation about how to foster creativity in diverse groups by listening to input from everyone we work with, by using processes like the “braintrust” and “notes day” to make sure there is systematic evaluation and diversity of thought. Catmull also offers some great advice and wisdom on People, Teams, Truth, Failure, and Change. For example: “There should not be more truth in the hallways than in meetings.” Read and heed this book if you want to innovate and survive in a changing world.
Creativity, Inc: Overcoming the Unseen Forces that Stand in the Way of
True Inspiration (Bantam Press, 2014) by Ed Catmull with Amy Wallace,
reviewed by Steve Gladis, April 2015.