Innovative Companies: Research on Forbes list of most innovative companies—authors established several categories:
--Established corps that maintain innovation—Amazon, Salesforce, Google, Valve Software, Starbucks, W.L. Gore, IDEO.
--Established corps that reignite innovation—Intuit, Unilever, P&G, AT&T.
--And, start-up innovators—Rent the Runway, Qualitics, Motive Communications.
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