Overview. This book describes how, in uncertain times, innovators can experiment, test, and validate insights without spending a ton of money on something customers might never buy! The Innovator’s Method has 4 steps: Insight—savor surprises; Problem—discover the job to be done; Solution—make rapid prototype to get to a minimum awesome product; Business Model—validate go-to-market strategy.
The Innovator's Method: Bringing the Lean Start-up into Your
Organization by Nathan Furr and Jeff Dyer (Harvard Business Press,
2014), reviewed by Steve Gladis.