Power of Powerless Communication The two ways to influence are dominance (by showing power) and prestige (by giving and earning respect). Takers veer toward dominance language (forceful and self-centered); Givers, toward prestige (humility). Dominance is a zero sum game—if I have a lot, that means you have less. Prestige has no limits—no limit to the amount of respect and admiration you can give others. Areas for using powerless communication to establish prestige: Presenting (be self-deprecating); Selling (ask, don’t sell); Negotiation (seek advice and take perspective); Persuasion (use powerless, deferential talk).