Entrepreneurs are everywhere-Ries’ definition of a startup: Human institution is designed to create something (deliver a new product or service) under conditions of extreme uncertainly—uncertainty about the customer, his/her wants, and about sustainability.
- Nothing to do with size of the company, the sector of the economy, or the industry genre.
- Entrepreneur is a career, a calling.
- Startup is an experiment.
--Science of entrepreneurship.
--Stop wasting people’s time!
--Waste: Building things that no one wants.
-Success: Which companies live up to their aspirations, dreams, plan, talent, energy of founders, investors and employees?
- All of us lack a theory of entrepreneurship
- It’s not can it be built, but should it be built. Software—we can build anything we can imagine—but should it be built?
- AND can we build a sustainable business around the product?
- GDP will be built in the future on the quality of our collective imaginations.
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