Thursday, February 27, 2014
Do More: Post #6--Practice #2--Blend Profit with Purpose
Practice #2: Blend Profit with Purpose. Previously, at the high end, businesses established a Corporate Social Responsibility (CSR) program. While CSR programs deserve kudos for effort, they don’t help their businesses or their causes as well as they could. However, companies like GE and some others have figured out how to make the blend work. Entrepreneurs, as well, are figuring out how to have a double bottom line—financial gain and contribution to the social condition.