This week I'll be reviewing Drive: The Surprising Truth About What Motivates Us by Dan Pink (Riverhead Books a division of Penguin Group, New York, 2009)
Drive offers the reader a new theory of motivation—one that resonates with today’s reality. Why is Google so innovative, and how do they attract the best and brightest to work there? How did 3M come up with those sticky notes that I use all the time? And why is Best Buy thriving while Circuit City, formerly a Good to Great darling, is now in chapter 11? Look closely at today’s most productive organizations (Google, Best Buy, Amazon), and you’ll see a new “operating system” working—often humming behind the scenes—especially when you look at organizations populated with engaged, happy, and productive people. Pink calls that new operating system Motivation 3.0—based on intrinsic drivers, not carrots and sticks (of an older, more linear, manufacturing-like Motivational 2.0 system). Specifically, Pink’s model, Motivation 3.0, depends on three constructs (like a three-legged stool): Autonomy, Mastery, and Purpose, which I’d call A-M-P—as in: “I’m all amped up!”
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